Human Resources Training Academy

Campaign Performance Report

Summary metrics and campaign dashboard — Mohamed Ali

Strategy & approach

Built a full-funnel on Meta (Facebook/Instagram) and LinkedIn: Video Views → Retargeting → WhatsApp Conversations as the primary conversion action. Over 2 years, we ran an always-on, round-based growth model (35+ rounds across Egypt), iterating on creatives, audience segmentation, messaging, and budget allocation each cycle. This compounding optimization delivered 300%+ growth compared to the early-stage baseline, driven by clear growth loops: stronger video content → warmer/larger audiences → more WhatsApp conversations → richer data → faster scaling.

Impressions
24,093,871
Reach
4,706,100
Total Spent
700K EGP
Total Messages
27,875
Growth vs baseline
Up to 300%

Campaign dashboards

mohamed ali
Dashboard view 1
mohamed ali
Dashboard view 2
mohamed ali
Dashboard view 3
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Dashboard view 4
mohamed ali
Dashboard view 5